BBH starts to spend Publicis Groupe dividend with purchase of Swedish mobile...
One of the intriguing issues of the next couple of years will be BBH’s fortunes under full Publicis Groupe ownership and one advantage should be the ability to expand its offer internationally. So new...
View ArticleFMCG spend drives stuttering global ad recovery
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global...
View ArticleBlow for WPP as Joule head Michael Collins quits for indie mobile rival Adelphic
WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins’ decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before...
View ArticleHow to make the most of the mobile ad boom
Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth of mobile advertising in the UK and the strategic and creative challenges it poses....
View ArticleTwitter raises the ad stakes with Facebook and Google by buying mobile ad...
Twitter is proving a surprisingly strong competitor in the social media ad world and it’s improved its position somewhat by agreeing to buy mobile advertising company MoPub for an estimated $300m plus...
View ArticleNick Marsh: mobile will never reach its potential until creativity becomes as...
Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at how too great an emphasis on targeting allied to insufficient focus on creativity is leading to...
View ArticleHow to integrate mobile into your marketing strategy
Mobile advertising is growing rapidly with many new opportunities for marketers. Simon Francis (left), CEO of integrated marketing consultancy Flock Associates, outlines some of the ways clients can...
View ArticleSimon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our...
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Go-go Taptica buys Tremor Video DSP for $50m
Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus a rival to media agencies – is buying Tremor Video’s DSP specialising...
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